Multilingual International Internet Marketing and Comms

Approaching foreign markets is not as easy as ABC and understanding that your target markets have different cultures and ways of looking at web sites make it so a general approach is not likely to get you full impact of your online campaign.
 
Kristjan Mar specializes in multilingual internet marketing and has worked with organizations ranging from very small companies to some of the largest in the world ranging from house hold travel brands like HostelBookers and Orbitz to banks and pharmaceutical companies such as Actavis and Santander using everything from social media networks to PPC and everything between.
 
He will talk about online marketing and public relations in a multilingual environment and illustrate his point using case studies, site audits and best practices based on over 10 years' consulting experience.
 
Expect to walk away full of ideas and knowledge with hands on tips to amend your international marketing efforts.

Apeland will speak on the benefits and importance of building and maintaining a strong reputation. He will address how corporate reputations are built, protected and restored online and offline - and illustrate that the one dimension does not exclude the other. Corporate actions and words have never been scrutinized more closely than today and reputation management is more important than ever.