Gule Sider

We are yet again proud to be sponsoring Gulltaggen, as last year's Gulltaggen was one of the most celebrated conferences in Norway. With big names like Richard Branson and Mike Walsh professionals gathered to be inspired, and we are certain that Gulltaggen 2011 will be just as eventful as last year, giving the online profession a brilliant possibility to develop. 

Gule Sider has been a part of the digital industry since the launch of gulesider.no in 1996. Gulsider.no is today one the largest sites in Norway with 1,4 million unique visitors every week. 

 
Our goal is to connect sellers and buyers. We have several distribution channels that makes this possible: Online, Directory, Mobile and Voice. The development of new and improved products and services is core to the strategy for reaching the vision - Gule Sider shall be everyone's first choice in local search.

Last year our innovation effort was rewarded when we won the award for "Best Mobile Solution" with our Gule Sider iPhone application. The growth in the mobile segment has been staggering the last couple of years, and we aim to be the best provider of mobile advertising solutions. Last year's award came on the basis of the implementation of Augmented Reality technology in the application. Since then we have pushed the limits even further and our latest addition is picture search. Picture search lets the user take a picture of the desired product, upload it, and then see where the product is available. The technology is not new, but we are the first company world wide to integrate it with a directory database. 

In addition to launching the picture search functionality, Gule Sider went through the biggest change in its history. The primary change contains a focus on product search, on top of the already established search for companies and categories. Product search will make it easier for consumers to find retailers for a specific product, and then again easier for our customers to sell their products. For more information see "Nytt på Gule Sider"

We hope to contribute to make Gulltaggen 2011 a huge success!