The Nordic Premier Digital Marketing Conference
12th-14th April 2011 Hosted by INMA - IAB Norway
In 2009 three employees took full ownership of Kampanje. That has been an exciting process for all of us new owners and I think I can say for Kampanje as a brand as well. With some entrepreneurial spirit we have managed to put new energy in Kampanje, revitalize the brand and developing Kampanje into a independent publishing house.It's been great! Because so far this has been a success we must say, both when it comes to market position, readership and profits. Today Kampanje offer its products on multiple platforms in both print and digital aiming at the professional market and specialists in marketing, design, advertising, media, public relations and information. The magazine is published seven times a year and our website provides daily news. We have approximately 20.000 readers on our print issue with a circulation of around 4.000 copies per issue and with our online news services, debates and commentaries, searchable editorial archives and our job section we produce 250.000 weekly page views and approximately 25.000 unique users during the week. Our readership is growing digitally and is stabilized on print. Furthermore we will continue to develop our markets with new products. We expect that the number of readers of Kampanje Mobile will increase rapidly and we explore an iPad application as well as other paid solutions for our digital content. Kampanje today is more digital than analog. Our internet business is bigger than our printed media, and we have more revenue and profits from our digital media than our paper business. This puts Kampanje in a rather unique situation compared to both our competitors and the broader media houses. Not many editorial websites are profitable in the Norwegian market today. But being digital in production and mindset doesn't means forgetting the physical world and the importance of being visible on conferences and events. For Kampanje it was therefore an easy decision to be partner with Gulltaggen in 2011 and we promise to do as much as we can to put our editorial strength in the coverage of Gulltaggen and lift the attention around this big marketing and mediaevent. - Kampanje is proud to be a partner of Gulltaggen. Finally the two of us have found together in what we are sure will be a strong and fruitful partnership around the country's biggest digital media and communication conference. I say finally because this is our first presence as partner at Gulltaggen but with so many reference points it was a partnership that had to come, says Knut Kristian Hauger, publisher in Kampanje Forlag. Kampanje was established in 1964 as a magazine for the creative business. Different owners have been engaged in Kampanje throughout the years but for over 20 years Kampanje was under the ownership of Egmont Hjemmet Mortensen, Norway's largest magazine publisher. As Kampanje now is soon to celebrate its 50th anniversary the current owners are Knut Kristian Hauger, Erlend Fossbakken, Hilde Nyman and Johanne Lund.