The Nordic Premier Digital Marketing Conference
12th-14th April 2011 Hosted by INMA - IAB Norway
" Outrider is proud to be a sponsor of Gulltaggen in 2011. We look forward to a few days in April with inspirational talks, good conversations with talented industry people and exciting categories in the awards ceremony. It shall be a bit to top the Golden Tag 2010, but we have belief that INMA manage it again!
As a agency that is a specialist in search engine marketing, Outrider is looking to bring the benefits of impulses through events such as Gulltaggen. It is important to be able to see the whole picture, even when you're a specialist. It's great that we have such a good event in Norway, and that Gulltaggen embraces digital advertising and marketing as wide as it does. It also warms our hearts that the jury this year will have a special focus on the achievement, then search engine marketing represents a measurable and cost-effective channel. Moreover, Outrider always been interested in the customers' objectives and the achievement of these. We look forward to some great days in April, with top entertainment and academic content. "says Caroline Fleischer, Managing Director. Outrider Outrider is a globally leading search marketing (SEM) agency. Our employees in Norway have long experience in strategic planning and execution of search activities, and we are currently working with some of the leading brands in Norway. Through our international network and local expertise we possess a wide experience and competence within several different segments, like for instance travel, ecommerce, finance, telecoms, FMCG, health and entertainment. As part of the GroupM-network Outrider also has a unique total understanding of the media market. We work with the media agencies and with the clients to find the right media mix, and we consider other media activities in our search campaigns. We often see that search engine advertising (SEA) and search engine optimisation (SEO) in combination is ultimately more effective when combined with marketing in other media. At the same time we value web analytics highly. We have seen the importance of understanding the consumers' action pattern, also after they end up at the webpage. By working and thinking 360 degrees, we create great results for our clients. We are a company with passionate employees. Our clients really do benefit from our experience within search engine advertising (SEA), search engine optimisation (SEO), affiliate marketing and web analytics, as well as our knowledge of the media market in general, our proactive approach to campaign management and our detailed reports and analysis.