Carlos Ulloa

Co-founder and interactive director of HelloEnjoy

Carlos has been passionately involved with 3D graphics since the early 90s, developing Playstation and PC titles at Psygnosis and Sony Computer Entertainment Europe. In 1999 he moved into online advertising, employed by leading agencies in Madrid, Barcelona and London, and his work evolved into the fields of graphic and typographic effects, motion design and interactivity, always with a focus on 3D.

In 2006, putting all those ideas together he created Papervision3D, the Open Source engine that pioneered the use of 3D graphics in Flash.

A year later, together with his partner Libertad Aguilera he founded HelloEnjoy, an interactive studio specialised in real-time 3D applications and games.

His work evolved into high-end interactive 3D design and development for a variety of platforms including Unity, Flash 11 and WebGL for the Web and also iPhone and iPad mobile devices. He doesn't believe in technology for the sake of it, but rather as a means of bringing a creative concept to life.

While HelloEnjoy produces advertising work for clients like Disney, Sony, Swarovski, Absolut, Nissan and Peugeot, the studio is better known for their innovative personal projects created entirely in-house. Some of those projects include HelloRacer, a multi-platform high-end 3D car simulation for Web browsers, helloflower, an intuitive 3D editor for iPhone and iPad that allows users to design beautiful flowers from a petal outline, and Lights, an interactive and colorful music video experience for Ellie Goulding using WebGL.

Carlos is a regular contributor and speaker at international conferences such as TEDGlobal, Creativity and Technology, Casual Connect, FITC, Flash on the Beach, Adobe MAX etc.

http://helloenjoy.com  

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