Anna Bager is listed as number 20 among The most powerful Women In Mobile Advertising in 2012 by the American site Business Insider. The ranking is based on successful women currently working in the U.S., who have the most influence in mobile advertising.
She has had a profound impact on bringing mobile marketing and advertising into the mainstream of marketing thought and practice, a colleague told Business Insider.
Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Bager is also known for bringing in the industry’s first ever lobbyist in Washington devoted solely to mobile advertising.
Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA.
In a world where our cellphones increasingly are becoming an essential tool in managing our life, Anna Bager will address a subject relevent to all of us.
ANNA BAGER WILL SPEAK ON DAY 1 – APRIL 24th