Kelly Moulton, never.no
Topic: Smarter Ads
Timeslot: April 28 – 13:00
Stage: ABC Startsiden
Session title: Realtime Social Advertising: A Few Brilliant Ideas
Session description: From MEC in Oslo to ITV in London to NBC in NY, I will be discussing a number of recent case studies that prove up to 50% greater audience draw when social is integrated in the creative across all platforms – mobile, social, video (be it linear or otherwise). I will further suggest a few new “Brilliant Ideas” on innovations we could easily see launched in the coming months with a bit of will. This is not a “futurist” talk, nor is it a Deep Thoughts session. It is about sharing practices, recent case studies and research to help you impact your briefs in 2015.
Kelly has been working in digital media, interactive television (now called social tv) and mobile for over 20 years. Today, he is the Chief Commercial Officer at Never.no. Kelly has a strong focus on early stage business building, having founded, funded and grown a number of businesses over the years, either as CEO, investor or head of sales and marketing. He’s American and has strong international experience, living for significant stints in London, Dublin and most recently Bergen Norway with his Norwegian fiancee and their young son. No more moving!
With his team at Never.no, they have a few “world ́s firsts”:
- World ́s first sports second screen synced app, with TV2 covering Tour de France
- World ́s first Facebook driven TV spot campaign (Intel / OMD / ITV)
- World ́s first live Twitter race in commercial airtime (Sprint / Leo B / TNT)
Kelly tells us he’s had the privilege over the years to exec produce social tv shows and social tv advertising for a number of bluechip broadcasters globally, most recently in the US for NBC ́s #RenegadeLifeContest for Jeep across Bravo, Syfy and E!, and previously ITV ́s realtime Twitter contest for retailer Not on The High Street during the X Factor finale just before Christmas in the UK as well as Norway ́s first social spot campaign for media agency MEC and leading travel company Apollo on TV3.
He is also what he calls “a struggling writer” (unfinished novel), a struggling parent (already losing arguments to 4 year old logic) and a struggling runner (2014 NY Marathon finisher – but he won’t ever confess his time).