William Eccleshare, Clear Channel
Topic: Smarter Ads
Timeslot: April 28th – 13:00
Stage: Main Stage
Session title: You Can’t Fast Forward a Billboard
Session description: Understanding ad-avoidance from a consumer viewpoint – how you can “pull, not push” to drive campaign engagement. How we’ve moved passed “big data” hype to a phase of “useful data”. Understanding the declines in TV audience reach and the future for video. The relentless march of Programmatic from Online to transform traditional media. Global insights into how to engage people on their mobile devices.
After reading History at Cambridge, William Eccleshare joined J Walter Thompson as a trainee in 1978. He became Managing Director of JWT London in 1990 and moved to Amsterdam as CEO PPGH/JWT in 1993. He joined JWT’s Worldwide Board in 1995 as Director of Global Strategy. In 1996, William joined Ammirati Puris Lintas (Interpublic Group) as CEO and subsequently became regional director for Northern Europe and UK Chairman.
He joined McKinsey & Company as a partner and leader of the European Branding Practice in 2000, leading major assignments in the media, technology and mining sectors before returning to the advertising industry. In 2002, William joined WPP’s Young & Rubicam as European Chairman and CEO, before becoming Chairman and CEO of BBDO Europe, Middle East and Africa in 2005.
In September 2009 he joined Clear Channel International as President and CEO and in January 2012, took on the global role of CEO of Clear Channel Outdoor Holdings, Inc., overseeing the two divisions of Clear Channel Outdoor – Clear Channel Outdoor Americas (CCOA) and Clear Channel International (CCI).
William is responsible for positioning the company to use all its assets on a co-ordinated international basis, leveraging its full scale, relationships and best practices to provide the most innovative and responsive advertising and marketing programmes for its clients.
William is also a Non-Executive Director of Hays plc and sits on the Board of the Donmar Warehouse in London.
He is married with three children and runs marathons whenever he gets the time to train.