Christian Raae, Digital Director SMFB Engine
Timeslot: April 28th – 14:00
Session title: The State of Mobile Programmatic
Session description: The mobile programmatic ecosystem is fragmentized, much due to the lack of cookie continuity in mobile. The industry is screaming for standardization, and this session aims to give a collected view of the mobile programmatic landscape, and thought about what’s on the horizon.
Christian Raae is Digital Director at SMFB Engine (Shnel & Melnychuck & Forsman & Bodenfors) in Oslo.
His primary area of expertise is digital distribution, with focus on mobile. Christian’s professional experience includes Head of Commerce Digital at Aftenposten (Schibsted), Partnership and Strategy at Mobiento and Digital Strategy at Screenplay Virtual Garden.
Christian is passionate about technology and great digital experiences and believes that creativity and sophistication will play an even more important role in time to come for programmatic. On his spare time he enjoys cooking and photography, and spending time with his fiancé Kristine and his daughter Hillevi.