Niclas Rämje, CEO Madington
Timeslot: April 28th – 12:00
Session title: Is there a holy grail of mobile advertising?
Session description: Is there a golden way to use mobile devices to conquer the market? What has been done, what has been successful and where are the opportunities. What does the future hold and what are the conclusions from our experiences?
Niclas Rämjes is CEO of the digital production agency Madington. He is a marketer specialising in brand building, digital relations and mobile marketing. His fields of interest are human behaviour and consumer psychology. He is committed to IAB Sweden’s work, and participated in the drawing up of their “Mobile Geo Targeting” report.
Before starting up Madington with fellow colleagues, he worked with start-up businesses, getting them ready to meet venture capitalists. He also has a background from the fashion and music industry.
One point of interest is that Niclas comes from an entrepreneurial family which is famous for their own accordion brand known as ‘Rämjes’. He is probably also the first person ever to play a nose flute in Antarctica.