Pål Smitt-Amundsen, Innovation Manager & Developer APT
Topic: Smarter Ads
Timeslot: April 28th – 12:00
Stage: ABC Startsiden
Session title: A Practical Introduction to HTML 5 Ads
Session description: How will the trasition to HTML 5 affect our workday, in terms of both new challenges and opening up new possibilities? Why is the transition happening now? How does an HTML 5 ad work? And how does it differ from Flash in terms of technology, creativity, production and display? What new knowledge will be expected from you as an advertiser, media or agency employee? Expect to have those and more questions answered, applying new knowledge already on your next workday.
Pål Smitt-Amundsen is a developer at the digital agency APT and acting innovation manager for the TRY / APT / POL group which contains the leading advertising agencies in Norway. Creating web solutions since ’94 – he’s passionate about combining creativity and technology in new groundbreaking combinations. As an innovation manager he also gives weekly technology talks to his colleagues, improving their creative potential by explaining all the new technological “buidling blocks” available.
Pål is also known as “the wizard from APT”, declared in the feature on him on the Norwegian advertising magazine Kreativt Forum. Over his course of his career, he have been awarded several awards including Grand Prix in Eurobest, and Silver in Cannes Lions from creating groundbreaking projects. One other example is co-creating and designing the technical systems for “Solo – The Worlds Largest Message In a Bottle”. A gigantic 8,5 metre bottle built, later drifting with the winds and currents across the Atlantic ocean – sending 360-degree pictures and position to its webpage. A project creating extreme technical and practical challenges, but never the less ended as a success and a great story to tell his grandchildren.
Speaking at conferences is also a passion of Pål Smitt-Amundsen, with previous talks at given at International conferences like Making Web, MakerCon and Mobile Brain. When creating and giving talks, he always puts himself in the position of his target audience, adjusting his language so he can communicate technology in a way that is easy to understand.