Madeleine Thor, CEO IRM – The Institute for Advertising Statistic
Timeslot: April 29th – 13:00
The Digital Tranformation of the Media Market
Session description: Digital advertising is on a winning streak across Europe and in Norway. The massive shift towards digital media affects all actors on the market – and in 2014 the shift accelerated pace in Norway. With the help of the latest statistics Madeleine Thor, CEO of IRM (The Institute for Advertising Statistics) will describe the trends that dominate the market today and during the coming years.