Janice J. Gundersen

NeverJaniceKvadratDirector of Business at never.no

Never.no is a norwegian technology based company enjoying success internationally. Founded in 1999 by norwegian Lars Lauritzen, never.no are offering second screen solutions for TV producers. Never.no are working with top broadcasters such as Al Jazeera, BBC, CBC, ESPN, MTV Media, Univision, TV2 Norway, TV2 Denmark and Viasat Norway, to name a few. Janice J. Gundersen, Director of Business of Development, will present the story of how never.no has achieved its success.

Janice J. Gundersen has a solid background in broadcast and tv production, specializing in new media and social tv business strategies. Since starting her position as Director of Business of Development for never.no, Janice has built strong relationships with partners and broadcasters in the Nordics and greater Europe. Janice has been involved in several social media integration projects. To list a few – never.no provided the output for ProSiebenSat.1 Group to display social activity represented by audio bars. Nelonen Media achieved impressive clap results from the engaged audience of So You Think You Can Dance. MTV Media utilizes several messaging platforms – Facebook, Twitter, Instagram, SMS, which began with IIHF Hockey Championships in 2012 and have since integrated into 8 different programs, including news.

80% of TV watchers utilize other devices while watching their programming.

Janice´s interests in new media were fueled by her first jobs in Norway, in the mobile industry. She began working at MoConDi as content manager, distributing content to major operators in Europe. Later, at Rubberduck Media Lab as project manager launching sophisticated mobile TV portals. Before moving to Norway in 2005, Janice worked for the American Broadcasting Company ABC Inc. and in Media Relations for the network, ABC Primetime. Janice was part of the team that worked on hit shows such as Extreme Home Makeover, the Bachelor and the Bachelorette.



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