Speaker: Madeleine Thor // IRM

Madeleine Thor, CEO IRM – The Institute for Advertising Statistic
Timeslot: April 29th – 13:00
Stage: INMA

The Digital Tranformation of the Media Market

Session description: Digital advertising is on a winning streak across Europe and in Norway. The massive shift towards digital media affects all actors on the market – and in 2014 the shift accelerated pace in Norway. With the help of the latest statistics Madeleine Thor, CEO of IRM (The Institute for Advertising Statistics) will describe the trends that dominate the market today and during the coming years.

Click here to read more about the agenda for Gulltaggen 2015