Topic: Smarter Ads with programmatic targeting



Programmatic and targeting are two of the biggest buzzwords in the Nordics at the moment, and it has already been so for a few years. It looks like we are just in the middle of the breakthrough where programmatic buying of advertising is getting to be the norm and where targeting has become a practical reality.

 Programmatic main focus:

  • Keynote: Goswijn Thijssen, Head of Media Buying Solutions, Google Benelux / Nordics, April 29, 11:00
  • Programmatic? Problematic? Pragmatic! by Peter Loell, Resolution Media,  April 29, 12:00
  • Marketing to Marketech by Peter Loell, Resolution Media, April 29, 14:00

Targeting main focus

  • Keynote: Nico Westerman, Regional Head of Creative Shop at Facebook, April 29, 13:00
  • Facebook Marketing with examples from NBA by Dennis Yu, Blitzmetrics, April 28, 11:00
  • Facebook Markting – building your own personal brand, by Dennis Yu, Blitzmetrics, April 28, 16:00
  • Facebook Marketing, with examples from Rosetta Stone, by Dennis Yu, Blitzmetrics, April 29, 10:00

Other presentations about Smarter Ads:

  • The Art & Science of Great Digital Marketing by Ben Wood, Global CEO of iProspect, April 28, 17:00
  • Social Media advertising by Kelly Moulton,, April 28, 13:00
  • Challenges and possibilities with HTML5 advertising by Pål Smitt-Amundsen, Try/Apt, April 28, 15:00