Gulltaggen 2016, Program

Day I – April 20 @ Oslo Spektrum

Time Activity
 08:30 Doors open
 09:00 The Collaborative Economy
– a transformative lens, not a startup trend
by Rachel Botsman
 10:00 Break / Exhibition Hall opens
 10:40 Disruption in the Universe
by Lucy Hawking
 11:20 Case-presentations
by the Nordic Student Awards-medalists
 12:00 Basic lunch/Exhibition Hall
 13:00 The story about Tapad
by Are Traasdahl
 13:40 Robots and Artificial Intelligence
by Kate Darling
 14:30 Break/Exhibition Hall
 15:00 Infinite Reality
– The Dawn of the Virtual Revolution
by Jeremy Bailenson
 16:00 End of Conference, Day 1
Exhibition Hall still open
 17:00 Doors close


Gulltaggen Awards and After Dark Party @ Oslo Spektrum

Time Activity
 19:30 Doors open (and close when show starts, 20:00)
 20:00 Gulltaggen Awards and After Dark Party
 02:00 Lights out

There is a age restriction of 18 years. There will be served finger food, and the bars are open the whole evening.

Day II – April 21 @ Oslo Spektrum

Time Activity
 08:30 Doors open
 09:00 Can Bowie save marketing?
– the Interspace of the Marketing Paradigm
by JC Oliver
 10:00 Break / Exhibition Hall opens
 10:30 The Social Brand
– transforming your brand to win in the social era
by Huib van Bockel
 11:30 Basic lunch/Exhibition Hall
 12:30 Ad Fraud:
Advanced Profiling in Mobile,
by Ilkka Lassila
Ad Fraud:
Inventory Quality,
by Ulrich Hegge
Unravelling Ad Fraud
– the Science and the Art
by Andres Ferrate
 13:45 Break/Exhibition Hall
 14:15 Antisocial Behaviour
by Rob Newlan
Innovation in Emerging Markets
– what if…
by Alisée de Tonnac
 16:00  End of Conference, Day II
 Exhibition Hall still open
 17:00  Doors close